How to create a series with multiple authors.Where can I find my Amazon Series Page?.Kindle Vella - Royalties, Reporting, and Payments.International Standard Book Number (ISBN).Make Your Book More Discoverable with Keywords.Previewing and Publishing Your Kindle Create Book.Prepare Print Replica Books with Kindle Create.Prepare Comic eBooks with Kindle Create.Prepare Reflowable and Print Books with Kindle Create.Publishing Service Providers & Resources.What file formats are supported for eBook manuscripts?.Why is my cover image not updating on Amazon?.What criteria does my eBook's cover image need to meet?.Fix Paperback and Hardcover Formatting Issues.Paperback and Hardcover Manuscript Templates.Format Front Matter, Body Matter, and Back Matter.How EU Prices Affect List Price Requirements.EIN for Corporations and Non-Individual Entities Kathi Inman Berens is associate professor, Publishing and Digital Humanities, at Portland State University in Oregon. Can Kindle Vella find a way to give TikTok fans ways to creatively engage with Vella stories on social media? It is still early days, but if so, Kindle Vella could very well break through with Gen Z and greatly boost the future of serialized reading. The BookTok community-Gen Z book marketing darlings of the moment-often film themselves with printed books, using stop-motion to create cinematic cuts and transitions. book publishing business at the moment, but they are in fact the fastest-growing form of reading.Īnother challenge for Kindle Vella: you can’t stack up the spines of a Vella product, flutter its pages, nor stick a decorated bookmark in Vella’s product for social media. Webtoons and web novels might seem adjacent to the U.S. market representing “nearly 20%” of that total. Webtoon North America CEO Ken Kim recently told Rob Salkowitz at ICv2 that there are currently more than 72 million monthly active Webtoon users globally, and growing-with the U.S. “I lived thru the days of Reader’s Digest serials and wasn’t a fan then, not a fan now.”īut what about those “kids”? For Gen Z readers, serialization is enormously popular, as evidenced by the staggering numbers of readers around the world engaging with webtoons and web novels.
“My kids say it’s the ‘trend’ but I’m not a fan,” opines one reader review. While readers got hooked by the writing-Carlan is a bestselling author of erotic contemporary romance-the frustration of not knowing how far along they were in the story nor how much it would cost to finish it got in the way for some readers. And Kindle Vella likely faces an uphill battle resetting reader expectations toward stories with no set ending and no fixed price.Īmong the first 70-plus reader reviews of The Marriage Auction, about half complain about KindleVella. Tokens keep the reading experience smooth, rather than interrupting after every chapter with a request for payment.Ĭan this form of reading “serialization” catch on? The jury is still out. For readers, the first three episodes of any Vella story are free, after which they can use “tokens” that are purchased in bundles to access the rest. Authors also take 50% of a story’s revenue. And strong engagement numbers are good news for authors like Carlan, because Vella authors are paid bonuses for reader engagement. With Vella, readers can give a thumbs-up at the end of each chapter, and conversations can spill out into social media.Īs of February 18, Kindle Vella’s #1 performing story, The Marriage Auction by Audrey Carlan, had more than 75,000 episode thumbs ups. Vella also seeks to “break the wall” between authors and readers by offering its platform as a place to communicate and interact.
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“We’re in the middle of experimenting and learning,” says Kindle Vella product lead Virginia Milner, who adds that Vella designers are looking for “the bridge between reading and social connection.” It’s a complex mission, but a fairly simple concept: bring to reading the excitement and shared anticipation that makes streaming TV so bingeable. It quietly launched in July 2021, but if it can catch on, it has enormous potential to capture the attention of a new generation of readers and writers. Simply put, Kindle Vella is a serialized reading experience folded into Amazon’s Kindle app. And Kindle Vella, one of Amazon’s most recent new digital programs, is worth watching. From its inception, Amazon has pushed book publishing toward a digital future that other entertainment industries (video games and streaming media) have been quicker to embrace.
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